Let your audience know exactly what you want them to do, and don’t dilly dally – start the CTA with the desired action. If you’re a marketing agency promoting your latest tips and insights, you want to be sure to that your audience understands exactly how to access that white paper.
If your CTA read something like “Our latest white paper is available” you may not get a great click-through rate, as folks might not be sure where or when they can expect to get their hands on it.
A good example of this would be something like “call today to schedule your free consultation!
” Not only have you stated the action you want the user to take (call today), but you have also provided them with a reason why they should take that action (a free consultation).
When I’m communicating with women online, I make sure that every email I send ends with a call to action.
After two to three email exchanges, that call to action is to schedule a meetup with me.
” or B) Actual calls to action, like “Are you on Facebook? Just do a search there for .” Questions like “What bands to you like? ” are not calls to action, since they require no action and no real thought.
Like I said, questions are fine and are better than nothing, but they do not move the conversation forward like calls to action. I used to play bass way back but these days I’m too busy with work. See how the guy’s email completely leaves her hanging? They have a smoother sound especially when you’re in the smaller venues. It’s important in real-life game but it’s double as important when talking to women online, when they’re willing and able to quickly and easily terminate the conversation with you whenever they want for any reason.This is actually one of my favorite tactics when it comes to a successful CTA.Fear of missing out, otherwise known as FOMO, is an extremely effective motivator.A small, yet effective element here is adding an exclamation point to the end of your CTA in order to provoke that enthusiasm.